Our Story

Built for People Who Want to Lead the AI Shift

AI Magnet Community exists to make AI practical, human, and shared — a place where professionals learn openly, build together, and grow businesses that attract opportunity.

The Evolution

From Training Company to Living Community

Web Media University has trained professionals in digital marketing for more than two decades. As AI reshaped how businesses market, sell, and operate, that training evolved into AI Magnet Academy — structured programs for people who needed real, applied capability instead of surface-level tips.

But students kept asking for something a curriculum can't provide on its own: other people. A place to ask questions between lessons, compare notes, and see what was genuinely working. AI Magnet Community is the answer to that request.

What We Believe

AI Should Make Business More Human

Technology moves fast, but adoption is a human process. It takes context, honest conversation, and permission to experiment without pretending to have all the answers.

We believe AI works best when it removes busywork so people can spend more time on relationships, creativity, and judgment — the things that actually make a business magnetic.

Founder

Meet Your Founder, Michelle Hummel

Michelle Hummel is an award-winning entrepreneur, Fractional CMO, Certified AI Integration Specialist, and founder of Web Media University. After more than 20 years helping businesses grow through digital marketing, Michelle created AI Magnet Community to give forward-thinking professionals a place to learn, build, collaborate, and lead through the AI transformation.

Her mission is simple: help people move beyond AI overwhelm and use emerging technology to create smarter businesses, greater visibility, and meaningful opportunities.